DIGITAL ASSETS

Online Identity Guide

Dd


HEADINGS

Garamond


STYLES

Regular

Bold

Aa


PARAGRAPHS

Futura PT


STYLES

Bold

Book

Dd


HEADINGS

Garamond


STYLES

Regular

Bold

Aa


PARAGRAPHS

Futura


STYLES

Bold

Book

R0 G0 B0
#000000

R247 G247 B243
#F7F7F3

R165 G165 B157
#A5A59D

R208 G208 B201
#D0D0C9

Image
Image
Image

Featured images

Image
Image
Image

How should digital branding be used:

  • Logotype

    - The logotype should always be used on images that are being posted across the internet/social media sites and it should be in a safe zone (not cut off but visible and large enough to be able to read the name).
    - Always retain logo orientation, and ensure plenty of space to breathe.